Successful Story Of Tik Tok App And So Is Its Parental Company Byte Dance.

 

Successful Story Of Tik Tok App And So Is Its Parental Company Byte Dance.

Values at over a 100 billion dollars in the world, ByteDance is one of the most valuable Tech startups. It was only in recent years that the company made headlines for its apps suggesting Toutiao and its most popular product Tiktok but now the company  finds itself in the crosshairs of Washington and has rising geo-political tensions between the US and China.

Chinese Tech companies have been expanding globally in recent years and ByteDance is no exception. However its path to prominence has been unique. Considering the Chinese company was just founded in 2012 by Tech entrepreneur Zhang Yiming who was then 29. Casting himself as a tech enthusiast Zhang launched Byte Dance in 2012 without taking a single cent from the Chinese Trinity of Baidu, Alibaba and tencent. Well becoming embroiled in lawsuits against domestic rivals in the process. Its first of many apps was a platform for jokes in the form of memes and short videos. However its flagship was Toutiao, an algorithm based news aggregator app powered by artificial intelligence by using machine learning.

Only one year after its founding, Zhang who was a former Microsoft employee trained his sights on the Global stage to compete with the likes of Google and Facebook. 

Douyin an App tailor to short videos typically lasting for 15 seconds followed four years later capturing the domestic Chinese Market by storm. Does that sound familiar? That's because Bytedance managed to replicate its success into its international version Tik Tok. In 2017 Bytedance acquired Chinese social media network musical.ly which is widely popular in the US and Europe and merged the lip sync app with Tiktok allowing it to capture a sizable international market by 2020. TikTok posts an hundred million users in the US alone with over 2 billion downloads worldwide. Other notable apps by ByteDance include an:

• Hello: An social media related to the Indian market.

•  BaBe: An news aggregator app in Indonesian.

Together these apps generate about 2.9 billion dollars profits in 2019 and its graph even picking its height in 2020 with the bulk of its revenue coming from advertisements.

So why are ByteDance's apps so popular?

 For the one the company's strength lies in artificial intelligence from video streaming apps to news services, ByteDance relies on artificial intelligence to draw its user attention to it's apps  and get them hooked. 

During the 2016 Rio Olympics, ByteDance Co created an AI writing Bots that wrote hundreds of short articles for Toutiao.The Bots which has more than 150,000+ followers on social media has since written over 600,000 articles.

It is the same AI that powers Tik Tok tapping information such as location data and viewing habits to create personalized fields that are addictive. In 2020 Tik Tok was  inside the most actively used app worldwide round around other social media giants.

So, How  Tik Tok made its company Byte Dance an world's most popular tech giant company?

• TikTok has 800 million active users worldwide. Also The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. 

• TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.

• TikTok is available in 155 countries, and in 75 languages. 90 percent of all TikTok users access the app on a daily basis. There was an average number of more than 1 million videos viewed every day in TikTok.

The Byte Dance marketing idea is quite simple, create memes and attention through sheer emotion, not through think tanks and focus groups.

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